In case you are caught up in holiday shopping, are a hermit or don’t pay much attention to pop culture, Super Woman Beyoncé – with no fanfare, pre-warning or promotion – released her latest album Beyoncé exclusively on iTunes last week.
Friday to be exact.
Called a “visual album” with 14 songs and 17 videos, Beyoncé – in three days – has sold 828,773 worldwide, making it the fastest selling album in the history of iTunes.
In a play off of the words of Issac Hayes, Beyoncé is a bad mutha (shut my mouth!)
Says Beyoncé to USA Today’s Ann Oldenburg, “I didn’t want to release my music the way I’ve done it. I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
I’m so impressed with her feat for a variety of reasons:
- Beyoncé has been performing on the international Mrs. Carter Show tour since April. She’s married and has a toddler. When exactly did she find time to not only record an album, but shoot 17 videos??
- The album is priced at $15.99. A single video on iTunes cost $1.99. That comes to about $33 – just for the videos!
- This project was not leaked – AT ALL! I can only imagine what it took to make sure the press didn’t find out about this. And in this day of the 24-hour news cycle, the paparazzi following her every move and folks snooping through garbage, pulling this off should have been damn near impossible.
But it wasn’t and she did it.
Oh, and did I mention iTunes crashed because of this release?
Bypassing the usual methods of releasing a single, hoping for major radio play (in her case though, this isn’t an issue), releasing a video to build up more hype and then making the usual promotional rounds, Beyoncé took a gamble and, luckily it worked in her favor.
I’ve acquired the album and I was surprised at the amount of “explicit” songs she has. But after listening to them a few times, the only reason I could determine that makes Haunted, Drunk in Love, Partition, Rocket, Mine and Flawless explicit are a few curse words here and there.
Now, I listen to really explicit music, and this just doesn’t fall into the same realm.
I’ve only had three days to take in Beyoncé, but I have listened enough to know it will probably stay on rotation for a while.
Click here to get your copy of Beyoncé. I recommend buying before Friday – only because it may not be the same price.
As of right now, you have to purchase the entire album. According to iTunes, listeners will be able to buy singles starting Friday, Dec. 20.
Read “How Beyoncé’s Beyoncé, Stayed Secret Until The Day of The Release,” at the HollywoodReporter.com.
Read “Beyoncé’s Big Secret is a Music Game Changer,” at USAToday.com.